Huawei is reportedly preparing to launch a new sub-brand called OSTA, targeting younger buyers and the online market. The company may use this brand to offer phones with high-end specifications and different designs.
The OSTA brand is expected to include two new phones, the OSTA O1 and OSTA O1 Pro. While Huawei has not confirmed these devices, leaks have revealed several design and hardware details.
Design and hardware features of the OSTA O1 Pro have been leaked, indicating a 6.39-inch flat LTPS display with 1.5K resolution and a 16:9.5 aspect ratio, making it wider than most phones. The screen will also have very narrow bezels, approximately 1.05mm wide.
The rear design of the OSTA O1 Pro may differ from Huawei’s usual smartphone models, with a long, horizontal camera module. However, the full camera specifications have not been confirmed.
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In contrast, the OSTA O1 is expected to have a four-curved display and a large circular camera module on the back, targeting a different design preference.
A leaked retail box image of the OSTA O1 Pro shows a configuration with 16GB of RAM and 1TB of storage. Earlier leaks mentioned four possible memory versions, including 12GB of RAM with 256GB or 512GB of storage, and 16GB of RAM with 512GB or 1TB of storage.
The reported color options for the OSTA O1 Pro include Starry Sky Black, Nebula White, and Starlight Purple, suggesting a new visual identity for the series.
Although Huawei has registered trademarks for the Xingmang name, the company has not confirmed the new brand or its launch plans.